• 13/04/2004

IEE

宣傳費,百萬計,有聲勢,有實際!

每屆「香港漫畫節」,展前展後均獲傳媒熱烈追訪,參與採訪的本地及海外傳媒機構及採訪人員數以百計,宣傳效力驚人。「香港漫畫節」2003夏日FUN墟聲勢浩大,場面墟R,廣告宣傳費以百萬計,由籌辦階段開始即透過各種媒介,以不同策略分階段廣作宣傳,覆蓋面及頻率,非其他展覽可比。
‧廣告與推介篇幅遍及全港暢銷漫畫、雜誌 ‧電視廣告 ‧電台廣告 ‧報 章廣告 ‧戶外大型廣告 ‧各式公關採訪

Extensive media coverage
Hong Kong Comics Festival has always drawn an enormous amount of media attention from home and abroad. Reports, interviews and special supplements carry on for months, both before and after the event. Hundreds of reporters from various media attend the event in person to experience it first hand. Media coverage is overwhelming and interest in this year’s event is already promising to be even bigger. A series of attention-getting promotions, valued in the millions, are guaranteed to keep interest in the 2003 Festival at an all-time high. Targeted media: Best selling magazines and comic books, TV, Radio, Newspapers, PR channels.